When we say fresh ingredients, we really do mean fresh. It's not a marketing term such as 'freshly prepared'.
The named ingredients in our biscuits like, 'Apple & Cheese', 'Chicken Liver', 'Carrot & Ginger' are the real unadulterated deal and are simply juiced, pulped, grated or minced (even sliced for our air-dried treats) to go straight into the dough. No fillers, no bulking agents, no cheating. Our priority is quality, not profit.